The iconic QWERTY keypad mobile phone once become part of the iconic businessman gadget has faced strong rival with the rise of Android and iOS gadget on the smartphone market many years ago. Almost a year ago before launching the Blackberry Priv, Blackberry stated that they may quit the smartphone industry if the sales of their new smartphone didn’t go as expected. This statement has soon become truth as Blackberry had officially announced that they are leaving the smartphone market and will not be making smartphones in the future anymore.
According to Bloomberg, the latest Blackberry report shows revenue of 3.25 billion with a sales of 0.5 million smartphone worldwide which cannot be compared with Samsung, Apple and some China smartphone manufacturer. Besides, Blackberry also has spent 65% of the total company asset for the development of new smartphone but there isn’t any improvement in its profit revenue and sales.
However, Blackberry doesn’t dissapear just like that. Blackberry no longer manage the production of their own gadget but instead sub-contracts to other manufacturer and providing their own service and software to the gadget they sell.
“BlackBerry is no longer just about the smartphone, but the smart in the phone. Working with trusted partners to extend the reach and availability of our secure mobility software remains a key focus for the Mobility Solutions unit and this joint venture is just one of our next steps in making our software licensing strategy successful,” said John Chen, Executive Chairman and CEO, BlackBerry.
BlackBerry’s Mobility Solutions unit manages the BlackBerry smartphone business and development of device software offerings that includes maximizing the best of BlackBerry 10 software features and making them accessible on other platforms, including Android. This latest partnership is part of BlackBerry’s continued effort to drive the growth of the company’s trusted secure mobility solutions across multiple platforms and devices
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