In the recent report released by Canalys on 30th July on Q2 2019 market China performance, Despite China’s mobile phone market fell by 6% in overall and shipments fell for the ninth consecutive quarter to 97.6 million units, Huawei’s mobile phone market share rose sharply to 38%, setting a record high with shipments of up to 37.3 million (an increase of 31%).
In terms of share, Huawei, OPPO, vivo, Xiaomi and Apple are still the top five mobile phone brands in the Chinese market. However, in the second quarter, except for Huawei’s shipments surged by 31% and its share increased to 38.2%, the other four companies experienced different degrees of decline.
The report pointed out that in addition to Huawei, competitors have fallen, OPPO fell 18%, shipments of 17.9 million units; vivo decreased by 19%, shipments of 17.1 million units; millet fell 20%, shipments of 11.5 million units; Apple It fell by 14% and shipped only 5.7 million units.
Canalys reported that the inclusion of Huawei in the entity name led to uncertainty in overseas markets, but in the Chinese market, Huawei has been improving vigorously.
The report believes that Chinese consumers are currently retaining their mobile phones for a longer period of time and the frequency of replacement is decreasing. One of the main factors behind the first half of 2019 was the launch of 5G mobile phones. With the commercialization of 5G networks in the second half of 2019 and the improvement of network coverage and service quality in 2020, consumers will increasingly turn to smartphones supporting 5G networks, and their prices will soon be reduced to the meet everyone taste.
中国市场TOP5手机品牌份额
2019年第二季度，Huawei手机中国市场份额高达38%
Source :mydrivers
