The LG G6 is the first smartphone of 2017 to come with FullVision display with an aspect ratio at 18:9, where the Samsung quickly introduces the Samsung Galaxy S8 and S8 Plus with Infinity Display with aspect ratio at 18.5:9. These 2 display from Korean smartphone giants has undoubtedly set a new standards for future of the smartphone and it is expected those large screen to body ratio smartphone, since the launch of Mi Mix will be continue to dominate global smartphone market.
As an initiative to promote innovative display with new aspect ratio, the latest Google Android blog has a post that promotes developers to upgrade their application and take advantage of the larger aspect ratio on new Android flagship devices such as the LG G6 and the Samsung Galaxy S8 and S8 Plus.
There is an example demonstrates how the new aspect ratio allows more content to be displayed on a single page. Application developers can now put more items (or maybe ads?) into people smartphone without the need to scroll towards the next page.
Source : Phone Arena