HTC new U Play and Ultra will be the only flagship this year, priced at RM1955

With no intention to launch the HTC 11, HTC has recently launched 2 new devices – the U Play and U Ultra on “For U” launch event happening at Taiwan. While the latter has better specifications, both smartphone has the identical design and packed with the new HTC Sense Companion AI assistant.

HTC U Ultra :

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  • Android 7.0
  • 5.7 inches 2K Super LCD display with  Gorilla Glass 5
  • 2.15GHz Snapdragon 821 quadcore SoC
  • 4GB RAM+64/128GB ROM(support microSD)
  • 16MP front camera
  • 12MP rear Ultra Pixel 2 rear camera/ F1.8 aperture/ BSI/ OIS/ PDAF and infrared autofocus
  • 3000mAh battery with quickcharge technology
  • USB-C connectivity
  • Fingerprint sensor
  • 162.41 x 79.79 x 7.99mm
  • 170g
  • Available in black, blue, pink and white


128GB jewel blue – NT$28,900(~RM4066)

64GB  – NT$23,900(~RM3369)

HTC U Play :

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  • Android 6.0
  • 5.2 inches 1080p Super LCD display/ Gorilla Glass
  • Helio P10 octacore SoC
  • 4GB RAM+ 64GB ROM(support microSD )
  • 16MP front camera/ F2.0 aperture/ BSI
  • 16MP rear camera/ F2.0 aperture/ OIS/ PDAF / dual tone LED flash
  • 2500mAh battery(5V/2A quickcharge)
  • USB-C
  • Fingerprint sensor
  • 145.99 x 72.9 x 7.99mm
  • 145g
  • Available in blue, black, white and pink


4GB RAM+64GB ROM  – NT$13,900(~RM1955)

The HTC U Play and U Ultra comes with Liquid Surface design with great emphasis on rounded and curved corners. Despite having the same design and colours, both model has noticeable different sizing and camera module

The newly adopted light refraction technology provides unique reflection layers on different angle. Colours are reflect in insignificant way when viewed on different angles.

Both still come with solid Home button and capacitive navigation keys.

HTC also highlighted their newest HTC Sense Companion AI assistant that manages and sort contact and controls battery consumption. It also arranges notifications, provide recommendation of nearby restaurant, automated alarm clock and auto wake when lifted.

The HTC Sense companion AI doesn’t come preloaded but it will be installed in the following new update.

Apart from black, white, blue and pink colour, HTC U Ultra also offers sapphire blue variant with 128GB onboard storage. The U Ultra will available on end of January while the U Play will be released after Chinese New Year.

As HTC executive stated that the U Ultra will be the sole flagship of 2017 has there is no intention to launch HTC 11, do you fond toward the new HTC U Ultra or U Play?